Why tangible awards beats gift cards
The pandemic has changed our workplace. It has brought new challenges and obstacles, but it has also allowed us to rethink our current tools that support our recognition programs for long-term growth. Your company most likely has looked to implement a tech base recognition platform with a gift card system. Although they might support your program, they lack key factors that prevent your company from having a recognition-rich culture.
Here are 3 factors why custom tangible awards beat gift cards.
Your recognition has to be memorable
Studies show that people will use their cash reward to pay for groceries, utilities, savings and other pragmatic expanses. This emotionless recognition disengages employees by not inspiring them or worse, they will even forget they ever received it. You lose the opportunity to create a positive connection that would recognize an individual's strengths. Your recognition solution has to be authentic and individualized to be meaningful to the recipient. Our team can help you create a custom piece that will remain in your recipient's mind for years.
Recognition encourages recognition
The Incentive Research Foundation states that tangible non-cash rewards "generate greater impact during and after the implementation of the incentive programs". Think of it this way, when was the last time you told your colleagues you received a bonus? No? Well, have you talked proudly about receiving an award? Leaders from recognition-rich culture know that if they publicly, and repeatedly, recognize their employees with tangible rewards, can expect positive results not only in productivity but also in preventing employee burnout and boosting wellbeing.
It also communicates to others in your team what they should aim toward. A thoughtful, creative award program motivates them and leads to behaviour change. At Clearmount, we work with you to create a stand out piece that your recipient will be proud to display and share.
Personalization is key
There are limits to personalize a gift card. It can bear the name of the recipient and your logo on the packaging. That’s it. At a time when we look for ways to connect with both our remote and on-site employees, personalization is key. Here’s where our team can help you create a custom piece tailored to your culture and people. Whether you choose a simple design such as a cube with your mission statement laser engraved or a tower embedded with Swarovski crystals, your employees will feel pride belonging to a company that celebrates their achievements in a personal way.
Get in touch with us. We’d love to work with you to create a thoughtful and memorable award!