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Investing in High End POP is an Investment in Your Brand

By | October 12, 2016 | 0 comment

Why do companies need to build brands and brand personalities?

Is it worth the effort and investment that is needed to make it successful?

Gucci custom pop point of purchaseWhen a business is trying to create a brand image or personality, these are important questions to ask. Brand image is more than just a logo, great colours and a snappy font. Branding your company is about building your company’s reputation and developing trust in the quality you provide with the products and services you bring to your customer.

When a customer sees your brand logo or hears the mention of your brand name, it should invoke all of the customer’s experiences and perceptions of your brand – good and bad.

Brand marketing is important to a company as it defines who and what they are in the marketplace. It also allows customers to identify if the brand is dependable, trustworthy and valuable. A brand name immediately tells customers about a company’s character, enabling them to trust the quality of the products or services. A reference of the brand name (or the sight of the brand logo) summons all of a customer’s perceptions of a business.

fairmont custom pop point of purchaseThis is why it is important to consider investing in custom high end POP (point of purchase). The sight of the brand logo leaves a lasting impression on the customer and this is what makes your brand and your identity instantly recognizable to them. With eye catching and memorable point of purchase displays, whether it is at the check-out, in a display cabinet or as part of a larger display, it should always be true to your brand image. It should also be appealing and creative enough to make clients stop and want to engage with your brand.

Investing in high end POP is crucial when you want your brand to be considered high end or luxury – cheap, off-the-shelf plastic POP will simply not do. Choosing cheaper POP can actually deteriorate your brand image because there is a disconnect between the customer’s perception of the brand and what they see in the POP, causing them to wonder if the same could be said of the brand’s products/services.

We have worked with many companies on developing some great custom point of purchase pieces that enhances their brand image. It is one more tool in their toolbox to keep their brand image in customers’ minds and encourages them to maintain a positive feeling for the brand.

calvin klein custom pop point of purchaseWhen we work with clients in creating custom point of purchase (POP) displays, we either try to incorporate their actual product into the display or make sure that their message/mission statement and logo are showcased. A well thought out, brand-connected custom point of purchase display is durable and can maintain its visual impact for a long time as opposed to paper or cheaper materials.

Also, by investing in high end POP, you do not have to replace them as often – they are also reusable so can be transitioned from location to location. To maintain the initial luster and impact, these custom POS pieces can be collected and refurbished by rebuffing and polishing, particularly if the messaging on the display and branding is still relevant.

Point of purchase branding, especially custom point of purchase displays, cannot be an afterthought in the branding identity mix. If companies do not consider, design and create their POP as an extension of their brand, then there is risk of tarnishing their brand image. It is the brand and the customer’s perception of the brand that brings them back time after time to engage with your products and services over other companies.

Upscale brands understand this and make the investment in custom, creative, and high end POP displays that make an impression on the client.

What kind of impression do you want to make on your clients with your POP?

Let us help you make your POP pop! Check out some of our custom POP designs and contact us to help you create a stunning POP representation of your brand.


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